10/07/2026
The Music Climate Pact has teamed up with music streaming service Deezer to publish Sound Choices, a best practice guide on how music fans can reduce the impact streaming has on the environment without lessening the listening experience.
The top 10 easy tips have been developed by the Music Climate Pact’s Digital Working Group based on researched best practice. With just a few easy modifications in the way that fans discover music online through personal devices, the impact music listening has on the environment can be reduced without diluting the sonic experience.
The Sound Choices tips are part of a range of important initiatives that Music Climate Pact Signatories and Supporters have been collectively working on over the past 24 months to identify and act on opportunities for the recorded music sector to reduce the environmental impact of the industry and beyond. These are outlined in the Music Climate Pact’s Annual Report for 2026, which can be found here.
‘Sound Choices’: 10 easy tips for more sustainable music streaming
Launched in 2021, the Music Climate Pact is a global platform initiated by AIM and BPI as a response to COP26 and the urgent call for collective action to combat the climate crisis. WIN has been a supporter of the pact since its launch in December 2021 along with A2IM, IMPALA and labels of the independent community AnjunaBeats, Beggars, BMG, Brownswood Recordings, Full Time Hobby, !K7 Music, Ninja Tune, Partisan Records, Secretly Group and Warp Records.
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