Merlin’s global membership is from 70+ countries around the world, representing 15% of the recorded music market. Members are independent labels, distributors, and other rights-holders. Merlin operates for their benefit, without investors looking for an exit, and is funded entirely by a low admin fee.
Merlin helps their members own their digital business through world-class deals and white-glove support. Merlin negotiates premium deals with the industry’s most important digital partners, including Apple, Canva, Meta, Spotify, YouTube, ElevenLabs and 40 other innovative platforms around the world, and makes those deals available to its members around the world.
BENEFITS FOR WIN MEMBERS: If you are a member of a WIN trade association, Merlin charges a uniquely low admin fee of 1.5% based on the revenues you generate in the deals you participate in (discounted from 3%).
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Learn more about joining Merlin: The Path to Merlin Membership
As a digital partner, you only need a single agreement to license the most diverse music in the world. Merlin’s members deliver music in all genres and almost all languages, ranging from hip hop artists to EDM powerhouses, indie rockers to country singers, Afrobeats to Christian music, funk MCs to singer-songwriters, Latin to Indian, Reggaeton to EDM, and everything in between.
The Benefits of Merlin Partnership
Launched in 2024, Merlin Connect is the only seamless solution for emerging platforms to access a rich catalog of quality independent music to transform the platform experience, amplify their growth, and drive user stickiness.
