08/05/2025
WIN is proud to announce that Secretly Distribution is now part of the WIN Supporters program. For over 25 years, Secretly Distribution has been enabling independents to challenge the mainstream, as a full-service global physical and digital distributor for innovative labels and artists across geographies and genres. Their support furthers this commitment and empowers WIN’s mission to connect independent music professionals worldwide, champion shared values and best practices, and help level the global playing field for all.
Market consolidation, artificial intelligence dehumanizing music creation, and the power of technology platforms working to devalue music are immense threats to the global independent music community. The Worldwide Independent Network is needed now more than ever to protect human creators and our community’s interests. Secretly Distribution is proud to support WIN, so it can continue to coordinate and galvanize the independent music trade associations around the world.
Darius Van Arman, CEO of Secretly Distribution
WIN Supporters is a program available to those who want to support WIN’s work, champion the global independent music sector, and engage with its entrepreneurs in a sustainable and mutually beneficial way. The program offers unique benefits that complement the schemes run by WIN members, which businesses are also encouraged to explore for additional ways to engage with the independent community.
We are thrilled to welcome Secretly Distribution to our Supporters program. At a time when we see the music industry facing increasing challenges, their commitment to independence underscores the importance of unity and collaboration. Secretly was one of the initiators of WIN and currently has representatives on the boards of A2IM and AIM, actively participating in AIM’s distributor-led activities. We look forward to collaborating even more closely, to uphold the values our organizations hold dear.
Noemí Planas, WIN CEO
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