Digital

WIN’s work on digital/streaming is centered on four priorities: maximizing the value of music on digital services, including new remuneration models and pricing strategies in growth markets; combatting streaming fraud and developing policies on AI generated content; improving DSP’s analytics and tools for labels; and fostering discoverability and geographic equity.


WIN STREAMING GROUP

The WIN Streaming Group, established in 2024, elevates the local voices of our community on important digital issues, ensuring representation from all regions. Consisting of company executives and trade association representatives, the group monitors industry developments and local insights and plays a crucial role in collecting and analyzing data.


RESOURCES

Published in 2026, IMPALA’s Digital Music Plan is designed to deliver deep systemic changes and advocate for a market that is larger, fairer, more diverse, and more transparent. The plan includes a set of recommendations for both digital services, and labels and distributors.

The Streaming Integrity Initiative (SII) ia an industry commitment to combat streaming fraud and protect artists, songwriters and fans from its harm. SII establishes a set of baseline practices for industry players to help prevent, detect and respond to streaming fraud.

BRIDGE is a project developed by WIN to address the digital gap and empower the independent music ecosystem in markets across Asia, Latin America, and Africa. The BRIDGE Toolkit is a self-learning tool to help music professionals acquire the skills and knowledge they need to succeed in today’s digital landscape. 

Streaming Integrity Initiative
5 baseline practices that distributors should embrace and implement to meaningfully help counter streaming fraud.
+ info
IMPALA Digital Music Plan
Designed to deliver deep systemic changes and advocate for a market that is larger, fairer, more diverse, and more transparent, including recommendations for digital services, labels and distributors.
+ info
BRIDGE Toolkit
Self-learning tool for music professionals to acquire the skills and knowledge they need to succeed in today’s digital landscape.
+ info

FAIR DIGITAL DEALS

The Fair Digital Deals Declaration is a commitment made by independent record label signatories around the world to treat their artists fairly in agreements relating to digital exploitation of their work in recorded music agreements with third parties.

Launched in July 2014 as a voluntary initiative, it is up to individual member labels to sign the Fair Digital Deals Declaration in their territories. Independent music trade associations around the world continue to encourage new member label signatories and a re-commitment from current signatories to the Declaration.