Reshaping the Album: KiTbetter Joins WIN Supporters

WIN is pleased to welcome KiTbetter as the newest member of its WIN Supporters program. A subsidiary of South Korean media technology company Muzlive, KiTbetter is reshaping music ownership through the KiTalbum, a patented physical plus digital album format that gives fans something tangible to hold while offering artists and labels a direct and profitable way to share their work.

Each KiTalbum pairs a collectible physical release with a high-quality digital album experience, delivering music in lossless audio, immersive formats such as Dolby Atmos, and premium video where available. Designed for intentional listening and long-term ownership rather than passive consumption, KiTalbums bridge the convenience of streaming with the permanence and collectability of physical media. Since launching the world’s first connected album in 2014, KiTbetter has sold over 10 million KiTalbums worldwide, offering independent labels an accessible way to release music in an innovative, premium format that strengthens the artist-fan relationship while creating new commercial opportunities.

Independent music is where culture moves first and where the next generation of the music business is being built in real time. KiTbetter is proud to contribute to WIN’s global community with practical models that help independent artists and labels deepen direct fan relationships, create on their own terms, and earn more from every release.
Jennifer Sullivan, KiTbetter President North America & Chief Marketing Officer

Already a Friend of A2IM, LIAK, and VUT, through this partnership KiTbetter will further deepen its engagement with the global independent sector. WIN Supporters is a program available to those who want to support WIN’s work, champion the global independent music sector, and engage with its entrepreneurs in a sustainable and mutually beneficial way. The program offers unique benefits that complement the Friends, Partners, Affiliate and Associate membership schemes run by WIN members, which businesses are also encouraged to explore and join for additional ways to engage with the independent community.

KiTbetter is creating innovative solutions for labels and artists to connect with fans, reimagining physical products for the digital age. We were very impressed when we visited their offices in Seoul last year, and we are pleased to see them join the WIN Supporters program to strengthen their collaboration with our community and expand the possibilities for independent music businesses globally.
Noemí Planas, WIN CEO

About KiTbetter
KiTbetter, a subsidiary of South Korean media technology company Muzlive, is reshaping music ownership through the KiTalbum, a patented physical plus digital album format that gives fans something to hold and artists a more direct, profitable way to share their work. kitbetter.com/en