15/07/2025
WIN is proud to announce the 10th edition of its annual flagship conference, WINCON. This milestone event will be hosted in collaboration with ANMIP (the Bulgarian Independent Music Association) as part of the SoAlive Music Conference taking place from October 14-17 in Sofia, Bulgaria.
Since its official launch in 2015, WINCON has grown into the most important international gathering of independent music trade associations, bringing together business leaders from over 40 countries. Previous editions have been held in Cannes, New York, Lisbon, and Belgrade, each offering a unique platform for industry professionals to exchange knowledge, spark partnerships, and build community.
Marking a decade of impact, this year’s conference will celebrate the evolution and achievements of the WIN network. From advancing equitable policies to promoting regional alliances and cooperation among independents across continents, WINCON has been instrumental in defining the independent global agenda. The 2025 edition comes at a time of renewed urgency for the sector with challenges such as AI, market consolidation, and the emergence of a two-tier streaming market. WINCON will offer an invaluable space to reflect on these topics and collaborate to shape the future of independent music together.
I attended the first WINCON in Cannes in 2015 (at the time representing Spanish member UFi). It’s fantastic to see what it has become in these 10 years, a vital platform for the independent sector to connect, learn and advocate. We are excited to bring WINCON to Sofia this year to continue our mission to provide a platform to discuss a fairer and more sustainable future for independent music.
Noemí Planas, WIN CEO
The full program will be revealed in the coming weeks.
If you are interested in supporting this landmark edition of WIN’s flagship event, we invite you to explore sponsorship opportunities.
Organized by WIN in cooperation with ANMIP, WINCON 2025 is supported by Merlin and Prophon and co-funded by the EU through IMPALA.

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