WIN Welcomes Sound Royalties to WIN Supporters Program

WIN is pleased to welcome Sound Royalties, the pioneering provider of creator-friendly financing for music and entertainment professionals, as the latest company to join the WIN Supporters program. The partnership expands access to Sound Royalties’ flexible funding solutions for independent music companies and creators worldwide, while supporting WIN’s ongoing work to champion the global independent sector. 

Independent labels, publishers, distributors, and creators in WIN’s network will have a direct route to Sound Royalties’ funding services, which provide advances for royalty rights holders without ever taking ownership of copyrights. Independent music companies can benefit through direct funding for their businesses, offering bespoke “Powered By” and white-label programs to their rosters of creatives. This allows partners to offer Sound Royalties’ financing under their own brand and provide rapid-turnaround micro-advances on their platform through Sound Royalties’ proprietary AdvanceNow technology. All solutions are recouped with fixed fees over a fixed term and provide ongoing cash flow to the end-user from their royalty stream(s) during the term of the advance.

With more than $135 million deployed to music companies, creators, and rights holders globally in 2025 alone, the company continues to build on its established relationships with thousands of creators and over 250 labels, publishers, distributors, and collection societies across 33 countries, including the recent appointment of Melanie Cameron as Regional Director of Business Development in the UK. This latest move with WIN will see Sound Royalties further strengthen its commitment to the independent sector through formal support of one of the sector’s most significant global networks.

We are delighted to welcome Sound Royalties to the WIN Supporters program. Access to flexible and independent-friendly funding can play an important role in helping music businesses and creators invest in sustainable growth while retaining control of their rights. Sound Royalties’ longstanding commitment to serving the independent music community, alongside its active engagement with organizations across our global network, makes it a valuable addition to the program.
Noemí Planas, WIN CEO

Since 2014, our mission has been simple: to help music professionals access capital without giving up ownership of their work. Independent labels, publishers, distributors, and creators are some of the most important builders in the music business. They invest early, support talent, champion artistic freedom, and help create long-term value across the industry. Sound Royalties was built to serve that community, and WIN exists to champion them on the global stage. Joining WIN’s Supporters program is a natural extension of that work. We are proud to support WIN and its global network, and we look forward to helping more independent music businesses and creators access flexible funding specifically customized to achieve their goals.
Alex Heiche, Sound Royalties Founder & CEO

WIN Supporters is a program available to those who want to support WIN’s work, champion the global independent music sector, and engage with its entrepreneurs in a sustainable and mutually beneficial way. The program offers unique benefits that complement the Friends, Partners, Affiliate and Associate membership schemes run by WIN members, which businesses are also encouraged to explore and join for additional ways to engage with the independent community.

Sound Royalties is actively engaged with the independent music community and recently supported the WINHUB x BIME international networking event in Bogotá, Colombia.

Through its participation in the program, Sound Royalties’ financing expertise and services will be more readily available to WIN’s global network of independent music trade associations and the thousands of businesses they represent. At the same time, Sound Royalties’ support enables WIN to continue its essential work connecting and championing independents globally, while providing access to professional services and tools to support their business success.

About Sound Royalties
Founded in 2014, Sound Royalties is the world’s leading specialty finance company for the global creative industries, providing funding solutions to music professionals, YouTube creators, and TV/Film professionals, without risking ownership of their work. Sound Royalties works with creators and over 250 labels, publishers, distributors, and collection societies across 33 countries to provide flexible fixed-fee, fixed-term funding options without requiring 100% recoupment, which enables ongoing cash flow during the advance. The company’s tailored funding solutions have empowered creators across the globe, including those behind culturally significant works from the likes of Beyoncé, Ariana Grande, Willie Nelson, Blondie, Alicia Keys, Solange, Zac Brown Band, El Alfa, Rod Stewart, Bonnie Raitt, Alison Krauss, Christopher Cross, Kenny Loggins, Smokey Robinson, Kool & The Gang, and more. Sound Royalties is a subsidiary of GoDigital, a multinational conglomerate dedicated to inspiring happiness by connecting community, content, and commerce across consumer passion points. soundroyalties.com