WINTEL is WIN’s flagship market research project, mapping the global independent recorded music market.
WIN has produced three reports to date mapping the global market share of the independent sector at copyright, rather than distribution level. The results represent the most comprehensive assessment of the global independent record label sector ever compiled. Each one analyzes data from the previous year, covering the period 2015 to 2017.
Benefits for Associations
SECTOR VALUE: Show the value and strength of the independent music industry by measuring its size and economic contribution, in each country and globally.
ADVOCACY: A tool for advocacy and representation at a local level, adding facts for the negotiation of policies.
FINANCIAL SUPPORT: Provide evidence-based arguments for the development of support programs for the music sector.
Benefits for Companies
INSIGHTS: Relevant and actionable insights on the structure and special charactewristics of the independent music markets.
POSITIONING: Position the independent sector as a strong content partner and enhance the negotiations with new and existing digital services.
BENCHMARKING: A tool for benchmarking a company’s own performance against a standard set of indicators and identifying opportunities for improvement.
